Customer Satisfaction Survey

Glossary of Terms

Drivers of Satisfaction These are the core values of your customers, the things that matter most to your customers in regards to your organisation or company
Gap Analysis Highlights differences between importance and satisfaction scores, and shows whether the difference is a positive or negative one
Customer Satisfaction Index (CSI) A calculated score used to show overall how satisfied customers are, can be used for benchmarking
ISO 9000 Popular quality standards that organisations or companies can gain accreditation in
Priorities for Improvement (PFI's) Areas that have been highlighted as requiring attention in order to make improvements
Net Promoter Score (NPS) A way of measuring customer loyalty and the likelihood that they will recommend an organisation or company to someone else
Common Measurements Tool (CMT) A standardised tool used for analysing the drivers of satisfaction of people using state services