What is a customer satisfaction survey?
A customer satisfaction survey is a set of questions that seek to measure the importance and satisfaction of customers and their requirements, and shows how well a company or organisation have met the expectations of the customers sampled.
The results are formulated to produce a Customer Satisfaction Index (CSI), which is a score out of 100 depicting the overall satisfaction of the customer base surveyed. This score can be used for comparison over time, or used in benchmarking analysis between other organisations or companies.
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